09 Nov

For Apps Success, Why Not Just Any Mobile Marketing Company Will Do

Marketing on Mobile Platforms

Marketing on Mobile Platforms

While it’s safe to say that there are many mobile apps out there that can help you promote your business, it is NOT safe to say that any one of them can drive profits to your business. Really, when it comes to mobile advertising companies, not all of them are created alike. In this article, we are going to walk you through the process of choosing a mobile marketing company.

Understand that any type of advertising is basically a contact-and-numbers game where your success largely depends on the number of people you reach out to. That said, when it comes to choosing mobile marketing company like Liftoff, it is important to know just how many users there are in the advertising network.

Liftoff, one of the largest mobile ads company today, has a reach of over 2 billion unique mobile users. These users are gathered in a database where you can sort the users according to specific traits like gender, age, and interests (based on the apps that they are using).

With the large number of potential customers that you can reach out to, you can definitely increase your profits. It’s no secret in the marketing industry that the typical conversion rate for any ad is 10%, with the best ads converting at 25%. This means that for every 100 people that see your ads, only ten will respond or 25 if you are lucky.

Reaching out to a large audience, though, is never enough, you need to be able to reach out to them with the right message, and the only way that you can create the right message that gets them to act is through testing. Liftoff has a patented software called Cortex whereby different combinations of images and texts are tested across the different devices and monitored. Once you have information on which ads work best, you can further customize your message to drive a higher volume of sales.

Mobile ads marketing is expensive and it can drive your advertising budget through the roof with little to show for it. With Liftoff, though, once you reach a certain number of installs, your payment model automatically shifts to Cost-Per-Action or CPA.

The company’s process works this way: Your advertising messages are created and is delivered to members of your target audience. After reaching 500 installs for your app, you will then be charged $4 per install. When the number of registrations reaches 50,000, your payment model switches so that you’re not anymore paying per installation but instead will be paying per action, like clicking on a link to your website within the app.

Aside from Liftoff, there are other mobile marketing companies out there that you can hire to promote your apps, however, the company has proven itself to have the necessary tools (Cortex and 2 billion unique profiles) and creativity to actually drive real profits, and that for us is the difference that makes the difference.

02 Nov

Reasons To Get A Surety Bond From Bonds Express

Surety Bond

Surety Bond

There are certain types of bonds that must be obtained by people that want to work in the construction industry. One of those is a surety bond. This is a bond that is defined as a contract between the contractor, the person they will be working for, and the business that issued the bond. It is required when an individual or business is going to bid on jobs or projects that they have available. It is a bond that will state that the job will be conducted in accordance with the laws of the area. If the principal, the person who has taken out the bond, does not complete the job, they could be sued for losses and damages. If you do need to get one, a company by the name of Bonds Express is a business that you can trust.

What Is Bonds Express?

This is a company that has been offering surety bonds since the 1960s. There are many different types of bonds that they offer in this category. There are auctioneer bonds, liquor bonds, notary bonds, and in the construction industry, contractor bid and performance bonds are the most common. If you are going to bid on a job, and that company requires you to have one of these, Bonds Express can provide you with one right away. There are certain prerequisites that you must conform to in order to receive one. Let’s look at what those are and how you can get one in as soon as a day.

How To Apply For Contractor Bid And Performance Bonds

These bonds require you to have certain prerequisites which include a 700 credit rating or higher. In most cases, the bond will only cover you up to $350,000 per job, and you must fill out an application to start the process. There are no financial statements required which is unusual for most companies that provide bonds, making it much easier on their potential clients. If everything checks out, you could actually have your bond in less than a day, allowing you to bid on jobs that you would like to have.

Can You Get One Without Good Credit?

One of the benefits of working with Bonds Express is that they are willing to work with people that do not have perfect credit. If you have a lower rating than 700, or even if you have a low net worth, these may still be available for you. These will take longer to approve, up to 72 hours, allowing you to get a bond for up to $10 million. The approval is based upon your history as a contractor and is not based upon your credit score.

Contact Bonds Express Today

If you have been apprehensive about contacting a company to obtain a surety bond, you should have no problem when working with Bonds Express. They will work with contractors that have excellent credit, or even those that do not, as long as they have experience as a contractor in this industry. You can give them a call on the phone, or simply fill out the application on their website, allowing you to move forward with your desire to bid on jobs in your area.